Discover Dominica Authority hosts marketing summit
August 01, 2016 11:15 A.M
Roseau, Dominica (TDN)
Discover Dominica Authority is currently hosting four marketing agencies representing Dominica in the United States, United Kingdom, France, and Canada, as well as the new creative agency. Nine representatives were on island as part of a tourism representative summit from July 25 – 28. The objectives of the tourism summit were two-fold. First, the representatives were introduced to key industry stakeholder groups and presented their marketing plans for 2016/17 as well as provided insights into reaching travellers from their markets. The summit also included a series of familiarization visits to attractions and properties on island to allow for first-hand experience of the destination product, which further assists with framing their marketing plans.
In keeping with the recommendations of the Tourism Master Plan to strategically focus on the “low volume, high yield” tourism market, Discover Dominica Authority engaged a creative agency as part of rebranding initiative which includes framing the global destination messaging and website redesign.
Fahlgren Montine, out of the United States has been engaged for the rebranding exercise and form part of the tourism summit activities. Additionally, three new agencies have been contracted by DDA to promote Dominica in key source markets, TQC in France, Myriad Marketing in the United States, and LMA Communications in Canada. This is the first time Dominica will have a firm specifically focused on the Canadian market. Brighter Group and Tropical Consult have been retained to represent Dominica in the United Kingdom and German markets, respectively.
Representatives from the Marketing & Creative Agencies with Robert Tonge, Minister for Tourism and Colin Piper, Director of Tourism.
The Dominica Hotel & Tourism Association, Dominica Watersports Association, Dominica Community Tourism Association, Invest Dominica Authority, tour operators, destination management companies, property owners and managers, and staff of Discover Dominica Authority and Ministry of Tourism were among those to which the presentations were made.